
I spend much of my time these days trying to approach what constitutes pop culture with the cold aloofness that pop culture enthusiasts apply in approaching famine and genocide. Though I am but a puny human and there are times in which it simply can't be avoided, not because something is genuinely cool or because it tests the limits of the absurd, but because certain exports of pop culture think they can be one or the other, which results in a very different aim altogether.
Work of Art: The Next Great Artist is one of the newest urbane reality shows on Bravo which I heard about a few times but wrote it off with the greatest indifference. As far as I can remember though it was talked about negatively. Sure, Bravo can penetrate the cooking profession, everyone can understand food and being that the chef must feed the people, it's audience-friendly. Art on the other hand is more ethereal, it is best kept as far away from the eyes of the rabble and guarded in the hands of one creator who, whether possessed by incredible insanity or incredible stupidity, will choose when to unleash his work to a viewership, albeit a rather limited, sycophantic viewership. In a word, it's vulgar. It's vulgarity practically eclipses the vulgarity of all the Real Housewives shows put together. Why in the name of all that is sacred would Bravo cheapen the very medium that produced Guernica? But in spite of all this during some downtime in my rather busy month of not receiving emails from editors and generally being a failure at life I decided to take the opportunity to see the first episode.
In general Work of Art is as I assumed it would be: identical to Top Chef and Project Runway in structure and tone, only it's about visual art. Take a handful of “upcoming” artists in or around my age – sometimes older or younger – and subject them to various challenges that are guaranteed to strain the idiosyncrasies and work patterns of the artists that made them artists in the first place and offer the person who fails the least at these challenges with an award that no other artist could ever respect or take seriously. But also like Top Chef there is a bit of redeeming quality, in that it has actual quality. There is no lack of basic talent among the group even if their art is somewhat derivative (I see hints of Lucian Freud, Francis Bacon and Brandon Bird) or somewhat predictably provocative. Hell, there are even artists in whom I've taken a keen interest. One of them is the token autodidact named Erik. His work bares the marks of the self-taught, but I imagine that once he gets out of his skull phase – or at least does something more interesting with it – he could excel in his own right. There is already a dislike for him however seemingly because he has no training, and is kind of a loser. (Though these people seem to forget that Francis Bacon, Ryan McGinley and one of their admitted heroes Jean-Michel Basquiat were untrained.) One who I'd rather not see excel however is someone named Jaclyn. Her hypersexualized paintings show no small amount of technique and at least some cleverness, but much of what I can see of her work is a kind of interior exhibitionism. She's the visual equivalent of a girl with whom I took a creative nonfiction class who wrote a rather blasé essay* on her vagina and later submitted an essay about her sex life alongside her final essay. It was wrapped in yellow police tape.
Just going off the first episode there is little more to say. Though as to whether or not it's vulgar and does more harm to art than good, well, no on both counts. The fact that some call it an art industry should indicate to anyone how corrupted the art world is, at least as far as New York goes. Rather the show is an extension of that corruption. Many of these artists would not be where they are had Basquiat not been discovered and subsequently exploited as he was in his very brief career. If one wants to look at a truly vulgar show, try Top Chef instead. Think about it. Visual art, like any art, is essentially pointless. As Brian Eno has said, “Culture is everything we don't have to do.” Unlike culture, we have to eat. Top Chef seems to have a secret motivation to torture the hungry with its elaborate presentations and tendency to waste food in order to get minor details just right. It gives a kind of elitist impression that the poor will eat when the creative class are done creating. Perhaps that's too deep a reading of the show, but when set up against Work of Art, there is a whiff of the offensive about it.
None of this is to be seen as an attack on art itself. Indeed, I love visual art. Last year's Bacon exhibit at the Met was one of the best things I've ever seen in my life. Almost every work there had something to say that was worth saying, they moved me emotionally and creatively. Even the work of the late Dash Snow, while not terribly nuanced in any way, is aggressive and challenging to everyone's sensibility and taste. But what happens in New York and London, worlds these contestants want to be a part of or are already a part of, is but a small portion of human creative life. I'm of the belief that the next great artist is probably some schlub in Minnesota who paints exacting, insightful portraits in his or her basement and leaves them there until he or she dies. For now, Work of Art will be but an amusement of ego and pretension and will likely end the same way shows like that always end. Someone gets a prize for learning absolutely nothing.
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*I'll admit that overall my writing was putrid in that class, but it's the principle of the thing.

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